Privacy Policy

Privacy Policy for [The Better Hour Company]

Effective Date: [20.02.2026]
Last Updated: [04.06.2026]

[The Better Hour] (referred to as "we", "us", or "our") is committed to protecting your privacy. We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).

This policy describes how we collect, hold, use, and disclose your personal information when you use our website or purchase our products.

1. What personal information do we collect?

We may collect the following kinds of personal information :

Identity Data: Name, date of birth, or username.
Contact Data: Billing address, shipping address, email address, and phone numbers.
Transaction Data: Details about products you have purchased from us (e.g., preferred weight and scent preferences for eye masks).
Technical Data: IP address, browser type, and browsing behaviour on our site (via cookies).

2. How do we collect your information?

We collect information in the following ways:

Directly from you: When you create an account, place an order, sign up for our newsletter, or contact us via the "Contact Us" page.
Automatically: Through website analytics tools (like Google Analytics) and cookies that track site usage.
Third Parties: Through payment processors (e.g., Stripe, PayPal) or shipping carriers, strictly for the purpose of fulfilling your order.

3. Why do we collect, hold, use, and disclose your information?

We collect your information for specific, legitimate purposes:

To fulfill orders: To process payments, pack your weighted eye masks, and arrange shipping/delivery.
Customer service: To respond to your inquiries via our contact form or email.
Marketing: To send you promotional offers, sleep tips, or product updates (only if you have opted in). You can unsubscribe at any time.
Improvement: To analyze website traffic and improve user experience.

4. How is your information stored and secured?

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorized access, modification, or disclosure.

Electronic storage: Your data is stored on secure servers (hosted by Shopify) protected by firewalls and SSL encryption.
Payment security: We do not store your full credit card details; these are handled directly by Shopify's PCI-DSS compliant payment gateway.
Retention: We keep your information only as long as necessary to fulfill the purposes outlined in this policy or as required by Australian law (e.g., for tax purposes). When no longer required, we destroy or de-identify the information securely.

5. Direct marketing

We may use your contact details to send you information about new weighted eye mask products, discounts, or wellness content.

Opting out: Every marketing email contains an "Unsubscribe" link. Alternatively, you can email hello@betterhour.com.au with "UNSUBSCRIBE" in the subject line.
Exceptions: We may still send you non-marketing communications (e.g., order confirmations or shipping updates) even if you opt out of marketing.

6. Disclosure of personal information

We will not sell or rent your personal information to third parties. We may disclose your information to third parties only in the following circumstances:

Service providers: Couriers (e.g., Australia Post, Sendle), IT platform providers, and email marketing software (e.g., Klaviyo, Mailchimp).
Legal obligations: If required by law, court order, or government agency (e.g., the OAIC).

7. Use of cookies and tracking

Our website uses "cookies" to distinguish you from other users. You can set your browser to refuse cookies, but this may prevent you from using certain checkout functions.

8. Accessing and correcting your information

You have the right to access the personal information we hold about you and to ask us to correct it if it is inaccurate.

How to request: Please email hello@betterhour.com.au
Timeframe: We will respond within a reasonable period (usually 30 days).
No fee: Access is usually free, but we may charge a reasonable fee for repetitive requests or providing copies of records.

9. Making a complaint

If you believe we have breached the Australian Privacy Principles, please contact us immediately.

Internal dispute resolution: Email hello@betterhour.com.au we will acknowledge your complaint within 7 days and try to resolve it within 30 days.
External appeal: If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) :
- Website: www.oaic.gov.au
- Phone: 1300 363 992

10. Overseas disclosure

We may disclose your personal information to recipients located overseas (including the United States) for the purpose of cloud storage, email marketing, or data analytics. While these recipients may not be subject to Australian privacy laws, we take reasonable steps to ensure they comply with the APPs via contractual arrangements . Countries likely to receive data e.g. United States.

11. Children's privacy

Our weighted eye masks are designed for adults (18+). We do not knowingly collect personal information from children under 13 without parental consent.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be posted on this page with an updated "Last Updated" date. We encourage you to review it periodically.